Promote your brand online
What Is Digital Marketing?
Digital marketing is the process of promoting your product, service, or brand through various digital channels.
Whether your business is exclusively online, or you have a brick-and-mortar store, digital marketing is critical to the success of any business in this day and age. Most of our days are spent in front of screens, whether it's sitting in front of a computer at work, or scrolling through social media on our phones at night. So if you want to reach people with your message, that's where you'll find them.
We want you to thrive as a digital marketer, by giving you the tools and resources you need to understand and succeed with digital marketing techniques like social media marketing, online branding, content marketing, search engine optimization, online advertising, and more.
On this page you'll find:
- A branding guide to help you get started, and a webinar guide to accelerate your marketing
- Courses designed to help you go deeper
- Our best free articles and tutorials on digital marketing
- Podcast interviews with successful online marketers
In-depth marketing guidance
Our essential guides to branding and webinar marketing
The SPI Beginner's Guide to Branding
Think about when you woke up this morning. Maybe you turned off the alarm on your iPhone. Then you went…
The SPI Guide to Winning Webinars
Take it from me: Webinars are one of the most powerful ways to build relationships with your audience and grow…
Courses to guide you through the process
Build Your Own Brand
Smart From Scratch®
Learn how to find a winning business idea and land your first customer.
1-2-3 Affiliate Marketing
A 3-Step System to Learn How to Generate an Income Online by Recommending Products and Services That Already Exist in Your Marketplace.
Tutorials and Case Studies
Webinars are amazing tools to teach, inspire, connect, and sell. Here are 5 underrated ways to make them better.
Demio cofounder David Abrams helped build a webinar solution for scrappy marketers—and lived to tell the tale.
Learn how Facebook ads can help you drive predictable marketing results! This is the second in a two-part series on building predictable marketing funnels.
In this guest post, Greg Hickman gives us an in-depth beginner's guide to predictable marketing funnels. Learn how to set up a reliable system for growth.
I asked the SPI community how to start with paid advertising, and you delivered with some great advice. Here's how to get started with paid ads.
Instagram can be a surprisingly effective tool for marketing your business—if you do it right. In this guest post, Nathan Chan from Foundr Magazine teaches how Instagram can help you grow your business and engage with your followers.
People spend almost 3 hours on their mobile device every single day! It's no wonder why more and more marketers are starting to utilize SMS list building to grow their email list and build an even bigger audience. On stage at live events, in webinars, videos and
Here's a quick and easy way you can increase engagement across all of your platforms. From your blog to your podcast and videos, and especially on social media, this single type of question can get your audience to reply and respond more than anything. Check it out!
A lot of people will come across your site and your brand, but are you taking advantage of what's possible during those early moments of arrival? Here's how you can use “Moments of Activation to convert your casual audience into those who will stick around, subscribe, and perhaps buy from you.
One of the biggest lessons I've learned while building multiple successful blogs and businesses is this: you cannot go it alone. Each and every milestone I've had was the result of people I've built a relationship with. In this post, you'll learn a system for connecting to other bloggers and entrepreneurs online that will help take your blog and business to the next level. Check it out…