Promote your brand online
What Is Digital Marketing?
Digital marketing is the process of promoting your product, service, or brand through various digital channels.
Whether your business is exclusively online, or you have a brick-and-mortar store, digital marketing is critical to the success of any business in this day and age. Most of our days are spent in front of screens, whether it's sitting in front of a computer at work, or scrolling through social media on our phones at night. So if you want to reach people with your message, that's where you'll find them.
We want you to thrive as a digital marketer, by giving you the tools and resources you need to understand and succeed with digital marketing techniques like social media marketing, online branding, content marketing, search engine optimization, online advertising, and more.
On this page you'll find:
- A branding guide to help you get started, and a webinar guide to accelerate your marketing
- Courses designed to help you go deeper
- Our best free articles and tutorials on digital marketing
- Podcast interviews with successful online marketers
In-depth marketing guidance
Our essential guides to branding and webinar marketing
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Digital MarketingThe SPI Beginner's Guide to Branding
Think about when you woke up this morning. Maybe you turned off the alarm on your iPhone. Then you went…
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WebinarsThe SPI Guide to Winning Webinars
Take it from me: Webinars are one of the most powerful ways to build relationships with your audience and grow…
Courses and Workshops
Courses to guide you through the process
Traffic Booster Workshop
$99
Build Your Own Brand
A Free 5-Day Challenge to Help You Build a Brand and Website You Can Be Proud Of
Free
1-2-3 Affiliate Marketing
A 3-Step System to Learn How to Generate an Income Online by Recommending Products and Services That Already Exist in Your Marketplace.
$599
A to Z Webinars
A step-by-step roadmap to help you create and deliver webinars that work. Grow your list. Increase trust. Make more money.
$499
Articles
Tutorials and Case Studies
Event Marketing: The Next Big Marketing Strategy for Online Entrepreneurs
Event marketing is emerging as a top marketing strategy for online entrepreneurs. Here’s why.
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Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples)
In this guest post by N.G. Gordon, you'll learn the ins and outs of influencer marketing.
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Branding and Marketing: What's the Difference?
Branding… marketing… they’re pretty much the same thing, right? Not so fast. Before you start your own online business, you need to understand how branding and marketing differ, and how they work together. Here's a primer.
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The Business Owner's Guide to Twitter
… or, “Why SPI is Joining Twitter.” Here's how we're using Twitter to grow the SPI brand, and how you could do the same for your business.
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5 Underappreciated Keys to Webinar Success
Webinars are amazing tools to teach, inspire, connect, and sell. Here are 5 underrated ways to make them better.
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Why Webinars Are More Important Than Ever, with David Abrams from Demio
Demio cofounder David Abrams helped build a webinar solution for scrappy marketers—and lived to tell the tale.
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How to Fuel Your Predictable Marketing Funnel with Facebook Ads
Learn how Facebook ads can help you drive predictable marketing results! This is the second in a two-part series on building predictable marketing funnels.
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A Beginner's Guide to Predictable Marketing Funnels
In this guest post, Greg Hickman gives us an in-depth beginner's guide to predictable marketing funnels. Learn how to set up a reliable system for growth.
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How to Start with Paid Advertising
I asked the SPI community how to start with paid advertising, and you delivered with some great advice. Here's how to get started with paid ads.
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10,000+ Email Subscribers A Month from Instagram in 1 Year: How Foundr Did It—Guest Post by Nathan Chan
Instagram can be a surprisingly effective tool for marketing your business—if you do it right. In this guest post, Nathan Chan from Foundr Magazine teaches how Instagram can help you grow your business and engage with your followers.
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Recommended Tool
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Learn to build a website and a brand you can be proud of
Podcasts
Digital marketing podcast episodes
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Smart Passive Income Podcast with Pat Flynn
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AskPat 2.0
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Smart Passive Income Podcast with Pat Flynn
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AskPat 2.0
Smart Passive Income Podcast with Pat Flynn
Weekly interviews, strategy, and advice for building your online business the smart way.
Featured Episodes:
October 16, 2019SPI 393: Got Story Brand? An Interview with Donald Miller
May 15, 2019SPI 371: SEO and Business Growth Today with Glen Allsop
August 21, 2019SPI 385: The Next BIG Thing for Marketers Is . . . Email?
April 24, 2019SPI 368: How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer
January 2, 2019SPI 352: How Powerhouse YouTuber Marques Brownlee (A.K.A. MKBHD) Grew His Massive Brand
AskPat 2.0
A weekly coaching call on online business, blogging, marketing, and lifestyle design.